Marketing Research Transformation: From Complex Projects to Simple Solutions
Marketing research has undergone a significant transformation. Five years ago, for many companies, marketing research seemed complex, time-consuming, and expensive. Today, however, the situation has changed. Technology, digitalization, and evolving customer behavior have created a new reality—research is now easier to conduct and more accessible in terms of investment. If your company has never conducted research or hasn’t done so [...]
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RESEARCH AS A DRIVER OF GROWTH: WHY UNDERSTANDING YOUR CUSTOMER IS YOUR COMPETITIVE ADVANTAGE
In today’s competitive environment, a company’s success is closely tied to its ability to understand and sense customer needs and adapt to market changes. Research is not just a “luxury” tool — it is a strategic instrument that helps make empirically grounded, confident decisions and build sustainable relationships with customers. What are the benefits of conducting research? Reduced risks – [...]
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MYTHS ABOUT RESEARCH – WHAT’S THE TRUTH?
Myth No. 1: “Research is too expensive.” Truth: Research should be viewed as an investment, not a cost. It helps you avoid mistakes that can end up costing significantly more. Example: A manufacturing company considering the purchase of a new production line decided to test how potential customers would react to design changes resulting from the new line. The test [...]
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