The loyal customer: your most valuable asset, often noticed too late
Why are loyal customers today often punished rather than rewarded? Why is retaining them a matter of business, not emotion? Acquiring a new customer costs five to twenty-five times more than retaining an existing one. A loyal customer spends 67% more than a new one. Yet 44% of companies still focus on acquisition and only 16% on retention. This gap [...]
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What customers expect from a service today
Five values that today determine whether a customer stays or leaves, and why you need to research them specifically for your own target audience. Today, customers are looking for something more than price and quality in a service. They are looking for a relationship that respects their time, freedom, and individuality. Five values that decide the choice today The latest [...]
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What customers reveal about a brand without saying it out loud
Why projective techniques reveal emotional attachment, trust, and premium appeal more precisely than direct questions - and how to use this in positioning. Between what people say in questionnaires and what actually drives their choices, there is almost always a gap. This very gap is the everyday challenge of marketing and communications professionals. In a Dove global study across ten [...]
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Online Data and Reputation Analysis for Sustainable Business Growth and Competitiveness
In today’s digital world, data has become one of a company’s most valuable assets. Every second, millions of people around the globe share opinions, express emotions, and engage in conversations online – across social media, forums, blogs, comments, reviews, and other digital platforms. This vast volume of data represents a powerful resource worth monitoring, as it reveals market needs, opportunities [...]
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