Marketing research

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Marketing research
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data and facts
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Research methods
Our knowledge

What is marketing research? Why do we recommend marketing research your business?

Marketing research is implemented to find better solutions for business development, to identify challenges in marketing as well as to develop marketing strategy for a new product or a newly created company. Both quantitative and qualitative research methods are used in marketing research. Marketing research is the best way to obtain data to implement changes in business.

IDENTIFYING AND DEFINING THE PROBLEM
CHOOSING THE RESEARCH METHOD AND CONDUCTING THE RESEARCH
DATA PROCESSING AND PRACTICAL RECOMMENDATIONS
BRAND POTENTIAL RESEARCH

We will study how the intended target audience perceives the brand now, and we will find out what needs to be changed. We will provide clear answers on what are the expectations of the potential target audience, their lifestyle, values. After conducting this marketing research, we will indicate the must have values to take into account when developing the brand.

CONSUMERS BEHAVIOR RESEARCH

We will provide clear answers on what are the expectations of the potential target audience, their lifestyle, values, decision making on a certain product/service. After conducting the marketing research, we will indicate the must have values that need to be included into the new offer.

WEBSITE CONTENT AND FUNCTIONALITY RESEARCH

We will provide practical recommendations what needs to be improved on the website, so that the potential clients would like it and they could quickly and easily navigate and be able to find the necessary information, make a transaction. Nowadays for many companies their websites have become the most significant channel not only for communication with clients but also for selling their products and services.

SERVICE EXPERIENCE AUDIT (SEA)

Service experience audit is a type of marketing research that allows to reveal in a detailed and practical manner how much and at what capacity the customer's expectations and needs are met at each stage of the service. When clients choose a new service or service provider, they already have an idea how everything should happen. However, quite rarely does the service provider's idea coincide with the customer's idea of service quality, speed and support. As a result of marketing research, detailed, practical recommendations are obtained on how to improve the service so that the service recipient feels important, cared for and satisfied.

DEVELOPMENT OF PRODUCTS, SERVICES

We will create a product/service roadmap. We will mark there which traits of the new product are perceived as unique, excellent, generate interest about the new product; what kind of deficiencies and weaknesses were discovered in the product/service; what are the consumers' expectations.

RESEARCH ON CLIENTS' SATISFACION, ATTRACTION

We will study the needs, expectations of unsatisfied clients. We will create the service roadmap by analyzing the service reception experience from the client's perspective. We will provide precise, practical recommendations on what exactly, in what way and which phase should be improved.

SATISFACTION AND LOYALTY RESEARCH

We perform this type of marketing research according to the Net Promoter Score (NPS) methodology. We will provide answers on how exactly your customer/employee feels, what strengthens and facilitates positive emotional attachment, what hinders cooperation, interest by slowing down the engagement and motivation.

COMMUNICATION EFFECTIVENESS RESEARCH IN THE COMPANY

We will research and provide answers on whether the internal communication helps to the company employees engage in achieving a common goal, creates the desired organizational culture and promotes employee loyalty.

ADS TESTS (TESTING NEWS CONTENT, IMPROVING IT, EFFECTIVENESS MEASUREMENTS FOR ADS CAMPAIGNS )

By performing ads test, we will provide answers to the questions: whether the message of the ad is clear to the potential target audience, what are the ad visibility indicators, what emotions are generated by the ad, whether the ad effectiveness is sufficient, corresponds to what was planned.

Our belief

Market research and marketing research provide answers on clients' needs

The focus on clients' needs generates satisfied and loyal clients. The best solutions for clients mean direct benefits for the development of the company. How to find the right solutions for business development? The best way is marketing research.

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Satisfied clients

Marketing research helps take the right decisions, for instance:

  • how in a more successful manner to tell the consumer about your product;
  • how to set the appropriate price level;
  • how to stand out among the competitors;
  • how to offer excellent service quality, how to promote clients’ satisfaction and to create long-term relationships with your client.

To obtain the answers to the questions, you know how to choose the most appropriate research method and instruments. By understanding what exactly is the research purpose and what kind of information the research should deliver, the research solution is designed, by selecting the research methods. Either qualitative or quantitative research methods can be selected, as well as the combination of both.

The most commonly used qualitative research methods:

  • focus groups discussions (express-focus groups, opinion leaders focus groups);
  • in-depth individual interviews;
  • interviews with experts (individual interviews with industry specialists;
  • heads or owners of the companies);
  • telephone-interviews;
  • ethnographic interviews, observations (interviews at the consumer’s residence, actual living environment, gaining insights into relationships with family, friends, acquaintances)
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Satisfied clients
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Satisfied clients

The most commonly used quantitative research methods:

  • online surveys, in person surveys, telephone-interviews;
  • on-line research;
  • tests of products and services;
  • tests and analysis of web products, platforms;
  • research of social media audience;
  • secondary data analysis.
Our strength

TEAM

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Ilze Rozenberga
Manager of the marketing research agency
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Jeļena Vorobjova
Assistant manager of the marketing research agency
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Ieva Saukuma
Researcher, chief data analyst
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Anna Šveisberga
Assistant to the researcher (chief data analyst)
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Berg Research
Marketing research agency

Ask us

Don't hesitate - start your research.