One of the most essential aspects of the research is to start with setting the research purpose. What exactly should be researched? What kind of information will allow to take confident decisions? The research purpose allows to precisely design the research structure. We often recommend combining focus groups and online surveys, as this allows to ask survey respondents the most appropriate questions, understand the variety of possible answers and identify important nuances that business people may not even imagine. Our experience allows us to find the most appropriate type and method of marketing research for each challenge.
Online surveys have become a frequently used instrument, which allows to obtain data quickly and easily. Online surveys provide an opportunity not only to reach the residents of all regions or municipalities of Latvia, but also to address and study precisely defined target audiences. The obtained data enable us to get an idea about both the general trends and the differences among various subgroups of respondents. For instance, differences in behavior, opinion among individuals of different generations. Or how the choice and attitude is influenced by certain experience or level of welfare.
Our experience shows that in order for the client to be able to get the most accurate answers for business development, cooperation is essential. In order to be able to find the most appropriate solution and choose the most suitable research method, we ``connect`` to the client for 100%. It is also important to take into account the preconditions, limitations and accumulated expertise of a particular industry or type of business. Sometimes, before starting to organize a focus group or conduct an online survey, it is worth to look at the company's already accumulated data. This can be a significant resource to specify the research purpose, the task and possibly to notice new patterns for business development.
Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.
The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.
TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.
Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.
Our office offers a discussion room with the opportunity to observe the focus group from behind a mirror glass.
Individual approach. Speed and flexibility. Ability to "connect".
Conduct precise target audience recruitment, also – for quick online surveys.
We moderate the market situation and advertising also outside Latvia.
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Kas ir lielisks skolotājs Tavam uzņēmumam? Konkurents! Veicot mārketinga pētījumus, mūsu pirmais darbs ir konkurentu snieguma stipro un vājo pušu izpēte, lai tas palīdzētu Tavam uzņēmumam gan atrast vislabāko pozīciju spēles laukumā, gan īstajā brīdī raidīt metienu desmitniekā.
Pieņem drošus biznesa lēmumus kopā ar Berg Research!
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“Iedziļināšanās un spēja uzdot pareizos jautājumus ir pētniecības esence. Sadarbībā ar “Berg Research” esam tikuši līdz kodolam daudziem jautājumiem, kas nodrošina izpratni, veiksmīgu komunikāciju un rezultātus,” saka “Tele 2 Latvija” Tele2 zīmola vadītāja Ilze Žukova.
Esam pagodināti, ka varam palīdzēt saviem klientiem sasniegt iecerētos rezultātus! Berg Research – pētījumi drošiem biznesa lēmumiem!
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Nešauj ar lielgabalu pa zvirbuļiem! Berg Research eksperti jau vairāk nekā 17 gadus veic mārketinga pētījumus un tirgus izpēti, lai palīdzētu uzņēmumiem precīzi noteikt mērķa klientus, kā arī pieņemt izsvērtus un pareizus lēmumus, kas ilgtermiņā ļauj būtiski ietaupīt. Berg Research – pētījumi drošiem biznesa lēmumiem!
#mārketingapētījumi #tirgusizpēte ... See MoreSee Less
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Lai skaisti, noslēpumaini un jaudīgi Saulgrieži! ... See MoreSee Less
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#BergResearch tikko īstenoja pētījumu par tirdzniecības centru apmeklētāju iepirkšanās paradumu maiņu – kas notiek Covid-19 radītajā jaunajā realitātē.
Cilvēki joprojām VĒLAS apmeklēt tirdzniecības centrus, BET no apmeklējuma ATTUR, gan piesardzības pasākumi, kas jaievēro, gan bailes saslimt. Attur arī vispārējā spriedze sabiedrībā.
Pircējiem PIETRŪKST iespējas mierīgi, bez steigas izvēlēties preces, pavadīt laiku kafejnīcās un restorānos kopā ar draugiem un ģimeni.
TOP 3 ieteikumi tirdzniecības centriem, balstoties uz Latvijas iedzīvotāju kvantitatīvās aptaujas datiem interneta vidē: ... See MoreSee Less
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