One of the most essential aspects of the research is to start with setting the research purpose. What exactly should be researched? What kind of information will allow to take confident decisions? The research purpose allows to precisely design the research structure. We often recommend combining focus groups and online surveys, as this allows to ask survey respondents the most appropriate questions, understand the variety of possible answers and identify important nuances that business people may not even imagine. Our experience allows us to find the most appropriate type and method of marketing research for each challenge.
Online surveys have become a frequently used instrument, which allows to obtain data quickly and easily. Online surveys provide an opportunity not only to reach the residents of all regions or municipalities of Latvia, but also to address and study precisely defined target audiences. The obtained data enable us to get an idea about both the general trends and the differences among various subgroups of respondents. For instance, differences in behavior, opinion among individuals of different generations. Or how the choice and attitude is influenced by certain experience or level of welfare.
Our experience shows that in order for the client to be able to get the most accurate answers for business development, cooperation is essential. In order to be able to find the most appropriate solution and choose the most suitable research method, we ``connect`` to the client for 100%. It is also important to take into account the preconditions, limitations and accumulated expertise of a particular industry or type of business. Sometimes, before starting to organize a focus group or conduct an online survey, it is worth to look at the company's already accumulated data. This can be a significant resource to specify the research purpose, the task and possibly to notice new patterns for business development.
Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.
The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.
TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.
Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.
Working with Berg Research has enabled us to understand our audience's needs and expectations in depth, and to develop a high-quality communication plan targeted specifically at our audience. Throughout the development and execution of the study, Berg Research ensured attention to detail, accurate and rapid response, and proactive engagement. We look forward to working with you in the future!
We received valuable advice on the design of the questions, the clear presentation of the results and there were no questions during the presentation that they couldn't answer!
Our office is located in the heart of Riga - very easy to reach.
Individual approach. Speed and flexibility. Ability to "connect".
Conduct precise target audience recruitment, also – for quick online surveys.
We moderate the market situation and advertising also outside Latvia.
Mūsu, Berg Research komanda un veiktie pētījumi ir nozīmīga daļa no tehnoloģiju un inovāciju pasaules!
Lepojamies, ka arī mūsu sadarbības partneri “SIA Sertifikācijas centrs” ir pārstāvēti izstādē Tech Industry.
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✔ Mazliet paspēlējāmies ar datiem. Vari iedomāties? Astoņos gados mūsu 530 integrētajos pētniecības projektos esam sasnieguši 364 117 cilvēku, un tā ir gandrīz puse no Rīgas iedzīvotājiem.
✔ No tiem 1948 cilvēki ir bijuši drosmīgi, uzdrīkstējušies un piedalījušies Berg Research vadītajās fokusa grupu diskusijās, un tas ir gandrīz tikpat, cik iedzīvotāju Dagdā.
✔ 2634 respondenti intervēti pa telefonu. Salīdzinājumam: esam apzvanījuši gandrīz visu Ciblas novadu.
✔ Bijušas 311 individuālas intervijas - gandrīz kā visā Svariņu pagastā.
✔ 359 177 cilvēki Berg Research aptaujas anketas aizpildījuši tiešsaistē - tā jau atkal puse Rīgas.
Paldies visiem, visiem pētījuma dalībniekiem par uzdrīkstēšanos!
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Kurš ir īstais brīdis, kad sākt mērīt reklāmas kampaņas efektivitāti? Intense Media Baltic stratēģe un jaunā biznesa attīstītāja Gunta Trokša iesaka to darīt ne vēlāk kā mēnesi pēc kampaņas beigām. Tomēr ne mazāk svarīgi ir vēl pirms pašas kampaņas īstenošanas saprast – kas ir mērķauditorija, kuru uzrunāsim, un kāda ir tās attieksme par konkrēto produktu vai pakalpojumu? Šīs atbildes būs ne tikai vērtīgs ideju avots kampaņas veidošanai, bet arī atskaites punkts kampaņas efektivitātes mērījumiem.
Mārketinga pētījumi sniedz svarīgu un aktuālu informāciju drošiem biznesa lēmumiem!
Berg Research – Jūsu biznesa izaugsmei!
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Katram mākonim ir zelta maliņa! Paldies Irina Bausova par iespēju viesoties jaunajā LU Zinātņu mājā! Esmu pārliecināta, ka skaista, moderna studiju vide iedvesmo! Lai top! ... See MoreSee Less
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Aizvadītajā sestdienā norisinājās kārtējais Zaļā brīvība organizētais starptautiskais Eiropas līmeņa pētījums - domnīca, par klimata pārmaiņām un nākotnes vīzijām par videi draudzīgu dzīvesveidu.
Berg Research priecājas iesaistīties šīs nozīmīgās tēmas aktualizēšanā, piesaistot cilvēkus, kopīgai diskusijai, no visas Latvijas.
Arī mēs esam par klimatu saudzējoša dzīvesveida popularizēšanu.
Paldies dalībniekam Ainars Galindoms par foto, kas tika uzņemts pa ceļam uz domnīcu.
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