- Usability tests;
- Conducting surveys;
- Data analysis;
- Card sorting.
User experience research aims to gain as deep an understanding of users as possible in order to design user-centred products. User research is useful at all stages of a product's ``life cycle`` - from the beginning of the idea/concept to the launch of the product, and beyond - to further improve your user experience.
Our understanding of the nuances of human thought, behaviour and perception is the result of Berg Research's 15 years of experience in marketing and market research, which includes both qualitative and quantitative research. We believe that excellent results can be achieved by integrating marketing research and user experience research methods. We offer tailor-made research solutions to answer your questions and discover what motivates your users.