Delving into and the capacity to ask the right questions is the essence of the researching. In cooperation with "Berg Research" we have got to the core of many issues which ensure the awareness, successful communication and the results.
The most frequently we use "Berg Research" qualitative surveys. "Berg Research" develops the methodology for the most demanding client's survey. Delving into the problems and the high quality is present in every project.
TV3 Group is the leading media group in Latvia, creating the entertainment, news and informative content both: in television and in digital environment, to whom detailed data ground is substantial. Therefore, for long-time we are cooperating with "Berg Research" who has the ability to adjust to the dynamic media environment by offering facts-based solutions and qualitatively performed surveys.
Development of the communication strategy, if it is not based on the surveys, can be compared to a departure without a map or a navigation device. In cooperation with "Berg Research" we have researched both: the society opinions and the factors having behavioral impact, which has allowed to form the evidence-based communication.