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How to overtake competitors and learn what clients need

In order to reach your business development goals, you need market research and marketing research, which provide clarity both on competitors' activities and satisfaction and needs of your clients. Equally important in marketing research is to obtain objective information about your brand strength and perception of the product.

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Market research

Our operational directions

  • Market research. The competitor is always the best teacher. To be aware of the strengths and the weaknesses of the competitors’ performance, is the first task to be done within the scope of marketing surveys.
  • Research of the customers’ needs, behavior and decision making process. This marketing research data is especially valuable in developing new products, services as well as in situations when a new business direction or an innovative idea should be generated.
  • Solutions for business positioning, for brand strengths analysis. Valuable insights are often born in qualitative research – during the focus groups discussions and individual interviews when it is important to register consumers’ feelings, emotions and perception nuances.
  • Assistance in communication to the target audiences. It is important to test reports, concepts, perform campaigns’ measurements by analyzing the communication impact on the brand strength, attractiveness, visibility indicators and the change of habits.
Business development
Marketing research
Social research

We are proud of the achievements of our cooperation partners

Our partners

Feedbacks

What do our clients say?

Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.

Ilze Žukova
Tele2 Latvija, Tele2 Brand Manager

The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.

Salvis Lielbārdis
Latvijas Mobilais Telefons, Market Development Manager

TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.

Gita Petersone - Rudzite
TV3 Group, Program Director

Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.

Vita Savicka
Chair of the board of the communication agency Baltic Communication Partners
Our strength

TEAM

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Ilze Rozenberga
Manager of the marketing research agency
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Jeļena Vorobjova
Assistant manager of the marketing research agency
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Ieva Saukuma
Researcher, chief data analyst
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Anna Šveisberga
Assistant to the researcher (chief data analyst)
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Berg Research
Marketing research agency

Don't hesitate - start your research.