- Market research. The competitor is always the best teacher. To be aware of the strengths and the weaknesses of the competitors’ performance, is the first task to be done within the scope of marketing surveys.
- Research of the customers’ needs, behavior and decision making process. This marketing research data is especially valuable in developing new products, services as well as in situations when a new business direction or an innovative idea should be generated.
- Solutions for business positioning, for brand strengths analysis. Valuable insights are often born in qualitative research – during the focus groups discussions and individual interviews when it is important to register consumers’ feelings, emotions and perception nuances.
- Assistance in communication to the target audiences. It is important to test reports, concepts, perform campaigns’ measurements by analyzing the communication impact on the brand strength, attractiveness, visibility indicators and the change of habits.
- User experience (UX) research provides valuable feedback on the behavior, needs, motivations and pain points of the end user when interacting with a product.
We offer
How to overtake competitors and learn what clients need
In order to reach your business development goals, you need market research and marketing research, which provide clarity both on competitors' activities and satisfaction and needs of your clients. Equally important in marketing research is to obtain objective information about your brand strength and perception of the product.
Market research
Our operational directions
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What do our clients say?
Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.
The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.
TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.
Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.
Our strength
TEAM
Ilze Rozenberga
Manager of the marketing research agency
Jeļena Vorobjova
Assistant manager of the marketing research agency
Ieva Saukuma
Researcher, chief data analyst
Linda Lauva
Project manager
