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How to win out competitors and to get to know clients' needs

In order to implement your business development targets, the market research and marketing surveys are necessary which provide the clarity both: on the competitors' activities and on the satisfaction and needs of your clients. Equally important about marketing surveys is to obtain an objective information about your brand strength and perception of the product.

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Market research

Our operational directions

  • Market research. The competitor is always the best teacher. To be aware of the strengths and the weaknesses of the competitors’ performance, is the first task to be done within the scope of marketing surveys.
  • Research of the customers’ needs, behavior and decision making process. Especially valuable these marketing surveys’ data are in the development of the new products, services as well as in the situations when a new business direction or an innovative idea should be generated.
  • Solutions for business positioning, for brand strengths analysis. Frequently valuable verities are being born right in the qualitative surveys – during the focus groups discussions and individual interviews when it is essential to fix the customers’ feelings, emotions and perception nuances.
  • Assistance in communication to the target audiences. Important to test the reports, concepts, perform campaigns’ measurements, analyzing the communication impact on the brand strength, attractiveness, visibility indicators and the change of habits.
Business development
Marketing surveys
Social surveys

Being proud for cooperation partners' achievements

Our partners

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What our clients say?

Delving into and the capacity to ask the right questions is the essence of the researching. In cooperation with "Berg Research" we have got to the core of many issues which ensure the awareness, successful communication and the results.

Ilze Žukova
“Tele2 Latvija” Tele2 Brand Manager

The most frequently we use "Berg Research" qualitative surveys. "Berg Research" develops the methodology for the most demanding client's survey. Delving into the problems and the high quality is present in every project.

Salvis Lielbārdis
“Latvijas Mobilais Telefons” Market Development Manager

TV3 Group is the leading media group in Latvia, creating the entertainment, news and informative content both: in television and in digital environment, to whom detailed data ground is substantial. Therefore, for long-time we are cooperating with "Berg Research" who has the ability to adjust to the dynamic media environment by offering facts-based solutions and qualitatively performed surveys.

Gita Petersone - Rudzite
“TV3 Group” Program Director

Development of the communication strategy, if it is not based on the surveys, can be compared to a departure without a map or a navigation device. In cooperation with "Berg Research" we have researched both: the society opinions and the factors having behavioral impact, which has allowed to form the evidence-based communication.

Vita Savicka
Chair of the communication agency "Baltic Communication Partners" Management Board
Our strength

TEAM

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Ilze Rozenberga
Manager of Marketing surveys agency
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Jeļena Vorobjova
Manager's Assistant of Marketing surveys agency
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Ieva Saukuma
Researcher, Chief Data Analyst
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Anna Šveisberga
Assistant of Researcher (Chief Data Analyst)
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Berg Research
Marketing surveys agency

Don't hesitate - start the research.