Solutions for business development

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Market research
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Products testing
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Reputation audit
Our approach

Solutions for business development should be based in data and market research.

To offer data-based solutions for business development, we perform different types of marketing research: market and competitors research, brand potential research, consumers' behavior research, clients' satisfaction, attraction research and others.

Market research
Products testing
Reputation audit
LAUNCHING A NEW PRODUCT

The service includes: brainstorming sessions, clients' needs research, communication content research, testing (at consumer's home, at trading venues etc.).

FACILITATING THE COMPANY GROWTH

The service includes: the brand perception research, competitors and market research, clients' satisfaction research, effectiveness of services research.

STRENGHTENING OF WHAT HAS BEEN ACHIEVED OR RESEARCH OF DECLINE OF THE INDICATORS

The service includes: clients loyalty research, market research, market share determination and competitors research, brand audit, attitude and values research, brainstorming sessions, barriers analysis, rebranding strategies, new entrepreneurial potential research.

Our belief

Market research and marketing research provide answers about clients' needs

The focus on the clients' needs generates satisfied and loyal clients. The best solutions for clients mean direct benefits for the company development. How to find the right solutions for business development? The best way – performing marketing research.

  • Motivation and the real action also at the company’s top management level. If the head of the company is not truly excited about this concept – focusing on the client’s needs – most likely its implementation will not be possible. Any changes are connected to a uniform strategic vision and investments. And they should be based on data and marketing research.
  • Development of the clients’ feedbacks and experience analysis system. This is the part of the market research which will enable to react in a timely manner and to implement the necessary changes at the right moment by improving the internal processes and strengthening the competitiveness.
  • Clients’ priorities are an excellent roadmap for new service standards, clear tasks for products development which will ensure business development, profit. If the business decision taking process takes into account clients’ priorities and needs, it will give the necessary result – more satisfied and loyal clients. To identify the clients’ priorities, marketing research must be conducted.
  • Changes in the corporate culture. Their purpose is to change the clients’ experience too. In-house measures will work in both directions – the client service quality as well as the involvement of the employees in the company’s development will improve. Employees are the resource that already is at company’s disposal. The employees are the eyes, ears and the nose of the company. The employees are the ones being the closest to the end-consumer, their needs, the clients’ mindset and behavioral structures. By engaging various levels of employees, it is possible to get:
    •  information on the market developments, trends and the “unsatisfied” clients’ needs;
    • the ideas for new products;
    •  stronger employees’ motivation and self-esteem.

To breathe life into our own ideas is much more enjoyable and exciting!

Our strength

TEAM

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Ilze Rozenberga
Manager of the marketing research agency
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Jeļena Vorobjova
Assistant manager of the marketing research agency
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Ieva Saukuma
Researcher, chief data analyst
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Anna Šveisberga
Assistant to the researcher (chief data analyst)
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Berg Research
Marketing research agency

Ask us

Don't hesitate - start your research.