The loyal customer: your most valuable asset, often noticed too late
Why are loyal customers today often punished rather than rewarded? Why is retaining them a matter of business, not emotion? Acquiring a new customer costs five to twenty-five times more than retaining an existing one. A loyal customer spends 67% more than a new one. Yet 44% of companies still focus on acquisition and only 16% on retention. This gap [...]
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What customers expect from a service today
Five values that today determine whether a customer stays or leaves, and why you need to research them specifically for your own target audience. Today, customers are looking for something more than price and quality in a service. They are looking for a relationship that respects their time, freedom, and individuality. Five values that decide the choice today The latest [...]
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What customers reveal about a brand without saying it out loud
Why projective techniques reveal emotional attachment, trust, and premium appeal more precisely than direct questions - and how to use this in positioning. Between what people say in questionnaires and what actually drives their choices, there is almost always a gap. This very gap is the everyday challenge of marketing and communications professionals. In a Dove global study across ten [...]
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Online Data and Reputation Analysis for Sustainable Business Growth and Competitiveness
In today’s digital world, data has become one of a company’s most valuable assets. Every second, millions of people around the globe share opinions, express emotions, and engage in conversations online – across social media, forums, blogs, comments, reviews, and other digital platforms. This vast volume of data represents a powerful resource worth monitoring, as it reveals market needs, opportunities [...]
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Data Is There, but No Results. How to Use Customer Satisfaction Research Wisely.
This article is intended for business owners who have access to customer satisfaction data but aren’t sure what to do with it. We’ll show you how to turn data into a strategy that changes the rules of the game in your favor. Entrepreneurs and marketing managers often invest in resources to measure both customer satisfaction and loyalty. NPS, CSI, feedback, [...]
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Marketing Research Transformation: From Complex Projects to Simple Solutions
Marketing research has undergone a significant transformation. Five years ago, for many companies, marketing research seemed complex, time-consuming, and expensive. Today, however, the situation has changed. Technology, digitalization, and evolving customer behavior have created a new reality—research is now easier to conduct and more accessible in terms of investment. If your company has never conducted research or hasn’t done so [...]
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RESEARCH AS A DRIVER OF GROWTH: WHY UNDERSTANDING YOUR CUSTOMER IS YOUR COMPETITIVE ADVANTAGE
In today’s competitive environment, a company’s success is closely tied to its ability to understand and sense customer needs and adapt to market changes. Research is not just a “luxury” tool — it is a strategic instrument that helps make empirically grounded, confident decisions and build sustainable relationships with customers. What are the benefits of conducting research? Reduced risks – [...]
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MYTHS ABOUT RESEARCH – WHAT’S THE TRUTH?
Myth No. 1: “Research is too expensive.” Truth: Research should be viewed as an investment, not a cost. It helps you avoid mistakes that can end up costing significantly more. Example: A manufacturing company considering the purchase of a new production line decided to test how potential customers would react to design changes resulting from the new line. The test [...]
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