About us

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Who we are?

We know that reality is real. Our talent lies in understanding human perception, thinking, and behavior, and our expertise is in solving complex business situations. We deliver data-based answers for confident business decisions. We carry out both qualitative research—interviews, focus groups—and quantitative research, such as online surveys, and we also provide media space and social media content analysis. Our ability to combine research methods and advise on the most suitable solution allows our clients to obtain results grounded in a scientific approach, along with a practical action plan tailored to their specific business needs.

MARKETING RESEARCH

One of the most important aspects of research is to begin by clarifying the research objective. What exactly needs to be researched? What kind of information will enable to make a confident decision? The research objective, in turn, allows for an accurate design of the research structure. We often recommend combining focus groups with online surveys, as this approach makes it possible to ask respondents the most appropriate questions, understand the variety of potential answers, and identify important nuances that business representatives might not even consider. Modern solutions that align with changing market conditions provide both an understanding of the business context and specific answers for your specific business needs. Our experience allows us to identify the most suitable type and method of marketing research for every challenge.

ONLINE SURVEYS

Online surveys have become a frequently used instrument, which allows to obtain data quickly and easily. Online surveys provide an opportunity not only to reach the residents of all regions or municipalities of Latvia, but also to address and study precisely defined target audiences. The obtained data enable us to get an idea about both the general trends and the differences among various subgroups of respondents. For instance, differences in behavior, opinion among individuals of different generations. Or how the choice and attitude is influenced by certain experience or level of welfare.

CONSULTATIONS

Our experience shows that in order for the client to obtain the most accurate answers for business growth, close collaboration is essential. To find the most suitable solution and choose the appropriate research method, we connect with the client 100% and thoroughly explore their specific business need. It is also important to consider the prerequisites, limitations, and accumulated expertise of the particular industry or type of business. Sometimes, before organizing focus groups or conducting an online survey, it is valuable to review the company’s existing data. This can be a significant resource for refining the research objective and tasks, and may even reveal new patterns that support business development.

We are proud of the achievements of our cooperation partners

Our partners

Feedbacks

What do our clients say?

Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.

Ilze Žukova
Tele2 Latvija, Tele2 Brand Manager

The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.

Salvis Lielbārdis
Latvijas Mobilais Telefons, Market Development Manager

TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.

Gita Petersone - Rudzite
TV3 Group, Program Director

Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.

Vita Savicka
Chair of the board of the communication agency Baltic Communication Partners

Working with Berg Research has enabled us to understand our audience's needs and expectations in depth, and to develop a high-quality communication plan targeted specifically at our audience. Throughout the development and execution of the study, Berg Research ensured attention to detail, accurate and rapid response, and proactive engagement. We look forward to working with you in the future!

Elīna Dziedātāja
RSU Communications Department Marketing Project Manager

We received valuable advice on the design of the questions, the clear presentation of the results and there were no questions during the presentation that they couldn't answer!

Andis Silakaktiņš
Head of Marketing at OC VISION

Berg Research's research is a fundamental basis for communication and marketing strategies. We have collaborated on a number of occasions on larger and smaller projects, with excellent results and added value.

Jolanta Derkevica-Pilskunga
JDP Integrated Communications

A fast, thorough, and creative approach to the focus group research we conducted in Lithuania and Latvia. The Berg Research team had an excellent understanding of our questions and the aim of the study, and they also ensured high-quality participant recruitment. The moderators created a light, relaxed, and informal atmosphere that allowed us to gain genuine and valuable insights. Watching the discussions from the outside was convenient and they were well organized, and thanks to the moderators’ ability to engage everyone, it even felt as though you were one of the participants — or at least wished you were.

Zane Lejiete
Merrild Lavazza Baltics Brand Activation Manager
Our strength

TEAM

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Ilze Rozenberga
Manager of the marketing research agency
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Jeļena Vorobjova
Assistant manager of the marketing research agency
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Ieva Saukuma
Researcher, chief data analyst
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Linda Lauva
Project manager, researcher
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Anete Rudāne
Project manager

About us

Our office is located in the heart of Riga - very easy to reach.

  • 1Our values

    Integrated solutions and an open mind. Creativity and freedom. Humanity and honesty. Growth and harmony.

  • 2Our experts

    We are a team of professionals who create solutions through synergy, integrating knowledge from sociology, psychology, marketing, and communication.

  • 3Our clients trust us

    Clients trust us because our experience ensures reliability, both when conducting research in Latvia and beyond its borders.

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Our values

Integrated solutions and an open mind. Creativity and freedom. Humanity and honesty. Growth and harmony.

Our experts

We are a team of professionals who create solutions through synergy, integrating knowledge from sociology, psychology, marketing, and communication.

Our clients trust us

Clients trust us because our experience ensures reliability, both when conducting research in Latvia and beyond its borders.

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RESEARCH COMMUNICATION
PODCAST

Research communication - Kādā sakarā?!

As Jolanta Derkevica-Pilskunga, head of JDP Integrated Communications, an integrated marketing communications agency, says: “It’s often not easy to see the ‘true face’ of your company in the research data. But it’s a blessing!” We invite you to listen to a podcast created by Jolanta Derkevica-Pilskunga and Gunta Trokša about research communication with Ilze Rozenbergs, head of Berg Research. The podcast is designed for those who communicate, invent, think and ponder.

Have a listen in Latvian
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RESEARCH
ARTICLE

Research on the legal literacy of Latvia’s population

“Berg Research,” in cooperation with “Latvijas Vēstnesis,” has carried out the first-ever study in Latvia assessing the public’s self-evaluation of their legal literacy. The majority of Latvia’s residents believe they are well informed about their rights – most think that information about rights is easy to find, yet state institutions’ information is difficult to understand. The study provides important insight into society’s understanding of rights, highlighting the need to improve communication by state institutions and the accessibility of legal information.

Read more

Ask us

Don't hesitate - start your research.

Contact

Contact us

E-mail: info@bergresearch.lv

Address: Brīvības street 40-41, Riga, LV-1010

Phone number: +371 29488508

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“Berg Research”, a limited liability company, has signed contract No. 9.2-17-L-2025/1290 with the Investment and Development Agency of Latvia for receiving support within the framework of the measure “Support for Process Digitalization”, which is financed by the European Recovery Fund.

The aim of the project is to digitalize and standardize existing core business processes, as well as to increase the overall level of the company’s digital maturity by implementing and improving human resource management processes and introducing an AI-based tool for audio and video data transcription and analysis.

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