About us

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Who we are?

We understand the way humans think, their behavior and perception nuances. We are a company with more than 15 years of experience in marketing research and market research. We conduct both qualitative research and quantitative research. We conduct both online surveys and in-depth research in focus groups, etc. Our capability to combine research methods and to consult on the selection of the most appropriate solution enables our clients to take well-considered, reliable decisions for business development.

MARKETING RESEARCH

One of the most essential aspects of the research is to start with setting the research purpose. What exactly should be researched? What kind of information will allow to take confident decisions? The research purpose allows to precisely design the research structure. We often recommend combining focus groups and online surveys, as this allows to ask survey respondents the most appropriate questions, understand the variety of possible answers and identify important nuances that business people may not even imagine. Our experience allows us to find the most appropriate type and method of marketing research for each challenge.

ONLINE SURVEYS

Online surveys have become a frequently used instrument, which allows to obtain data quickly and easily. Online surveys provide an opportunity not only to reach the residents of all regions or municipalities of Latvia, but also to address and study precisely defined target audiences. The obtained data enable us to get an idea about both the general trends and the differences among various subgroups of respondents. For instance, differences in behavior, opinion among individuals of different generations. Or how the choice and attitude is influenced by certain experience or level of welfare.

CONSULTATIONS

Our experience shows that in order for the client to be able to get the most accurate answers for business development, cooperation is essential. In order to be able to find the most appropriate solution and choose the most suitable research method, we ``connect`` to the client for 100%. It is also important to take into account the preconditions, limitations and accumulated expertise of a particular industry or type of business. Sometimes, before starting to organize a focus group or conduct an online survey, it is worth to look at the company's already accumulated data. This can be a significant resource to specify the research purpose, the task and possibly to notice new patterns for business development.

We are proud of the achievements of our cooperation partners

Our partners

Feedbacks

What do our clients say?

Attention to the detail and asking the right questions is the essence of research. In cooperation with Berg Research we have got to the core of many issues, which ensure the awareness, successful communication and the results.

Ilze Žukova
Tele2 Latvija, Tele2 Brand Manager

The service of Berg Research we use the most is qualitative research. Berg Research is able to develop research methodology even for the most demanding clients. Attention to the detail and high quality are part of every project.

Salvis Lielbārdis
Latvijas Mobilais Telefons, Market Development Manager

TV3 Group is the leading media group in Latvia, which creates entertainment, news and informative content for television and digital environment, which means that justification based on detailed data is important. That's why we have a long-term cooperation with Berg Research that has the ability to adjust to the dynamic media environment and offers facts-based solutions and high-quality research.

Gita Petersone - Rudzite
TV3 Group, Program Director

Developing a communication strategy without any research can be compared to going on a trip without a map or navigation device. In cooperation with Berg Research we have researched both public opinion and the factors influencing behavior, which has allowed us to create evidence-based communication.

Vita Savicka
Chair of the board of the communication agency Baltic Communication Partners

Working with Berg Research has enabled us to understand our audience's needs and expectations in depth, and to develop a high-quality communication plan targeted specifically at our audience. Throughout the development and execution of the study, Berg Research ensured attention to detail, accurate and rapid response, and proactive engagement. We look forward to working with you in the future!

Elīna Dziedātāja
RSU Communications Department Marketing Project Manager

We received valuable advice on the design of the questions, the clear presentation of the results and there were no questions during the presentation that they couldn't answer!

Andis Silakaktiņš
Head of Marketing at OC VISION

Berg Research's research is a fundamental basis for communication and marketing strategies. We have collaborated on a number of occasions on larger and smaller projects, with excellent results and added value.

Jolanta Derkevica-Pilskunga
JDP Integrated Communications
Our strength

TEAM

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Ilze Rozenberga
Manager of the marketing research agency
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Jeļena Vorobjova
Assistant manager of the marketing research agency
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Ieva Saukuma
Researcher, chief data analyst
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Linda Lauva
Project manager, researcher
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Anete Rudāne
Project manager

About us

Our office is located in the heart of Riga - very easy to reach.

  • 1Our values

    Individual approach. Speed and flexibility. Ability to "connect".

  • 2Our experts

    Conduct precise target audience recruitment, also – for quick online surveys.

  • 3Our clients trust us

    We moderate the market situation and advertising also outside Latvia.

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Our values

Individual approach. Speed and flexibility. Ability to "connect".

Our experts

Conduct precise target audience recruitment, also – for quick online surveys.

Our clients trust us

We moderate the market situation and advertising also outside Latvia.

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RESEARCH COMMUNICATION
PODCAST

Research communication - Kādā sakarā?!

As Jolanta Derkevica-Pilskunga, head of JDP Integrated Communications, an integrated marketing communications agency, says: “It’s often not easy to see the ‘true face’ of your company in the research data. But it’s a blessing!” We invite you to listen to a podcast created by Jolanta Derkevica-Pilskunga and Gunta Trokša about research communication with Ilze Rozenbergs, head of Berg Research. The podcast is designed for those who communicate, invent, think and ponder.

Have a listen in Latvian

Ask us

Don't hesitate - start your research.

Contact

Contact us

E-mail: info@bergresearch.lv

Address: Brīvības street 40-41, Riga, LV-1010

Phone number:+371 29488508

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