Why are loyal customers today often punished rather than rewarded? Why is retaining them a matter of business, not emotion? Acquiring a new customer costs five to twenty-five times more than retaining an existing one. A loyal customer spends 67% more than a new one. Yet 44% of companies still focus on acquisition and only 16% on retention. This gap [...]
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Five values that today determine whether a customer stays or leaves, and why you need to research them specifically for your own target audience. Today, customers are looking for something more than price and quality in a service. They are looking for a relationship that respects their time, freedom, and individuality. Five values that decide the choice today The latest [...]
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Why projective techniques reveal emotional attachment, trust, and premium appeal more precisely than direct questions - and how to use this in positioning. Between what people say in questionnaires and what actually drives their choices, there is almost always a gap. This very gap is the everyday challenge of marketing and communications professionals. In a Dove global study across ten [...]
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