Data Is There, but No Results. How to Use Customer Satisfaction Research Wisely.
This article is intended for business owners who have access to customer satisfaction data but aren’t sure what to do with it. We’ll show you how to turn data into a strategy that changes the rules of the game in your favor. Entrepreneurs and marketing managers often invest in resources to measure both customer satisfaction and loyalty. NPS, CSI, feedback, [...]
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Marketing Research Transformation: From Complex Projects to Simple Solutions
Marketing research has undergone a significant transformation. Five years ago, for many companies, marketing research seemed complex, time-consuming, and expensive. Today, however, the situation has changed. Technology, digitalization, and evolving customer behavior have created a new reality—research is now easier to conduct and more accessible in terms of investment. If your company has never conducted research or hasn’t done so [...]
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RESEARCH AS A DRIVER OF GROWTH: WHY UNDERSTANDING YOUR CUSTOMER IS YOUR COMPETITIVE ADVANTAGE
In today’s competitive environment, a company’s success is closely tied to its ability to understand and sense customer needs and adapt to market changes. Research is not just a “luxury” tool — it is a strategic instrument that helps make empirically grounded, confident decisions and build sustainable relationships with customers. What are the benefits of conducting research? Reduced risks – [...]
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MYTHS ABOUT RESEARCH – WHAT’S THE TRUTH?
Myth No. 1: “Research is too expensive.” Truth: Research should be viewed as an investment, not a cost. It helps you avoid mistakes that can end up costing significantly more. Example: A manufacturing company considering the purchase of a new production line decided to test how potential customers would react to design changes resulting from the new line. The test [...]
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