Marketing surveys

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Marketing surveys
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data and facts
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Surveys methods
Our know-how

What are the marketing surveys? Why we recommend marketing surveys for the business?

Marketing surveys are being implemented to find the better solutions for business development, to identify the challenges in a marketing as well as to develop marketing strategy for the new product or a start-up company. Both the quantitative and the qualitative surveys techniques are being applied at the marketing surveys. Marketing surveys are the best manner to obtain data in order to implement the changes into the business.

IDENTIFICATION AND DEFINITION OF PROBLEM
SELECTION OF SURVEY METHOD AND CONDUCT OF THE SURVEY
DATA PROCESSING AND PRACTICAL RECOMMENDATIONS
BRAND SURVEY

Shall study how the intended clients' target audience currently perceives the brand, shall find out what needs to be changed. Shall provide clear answers what are the expectations of the potential clients' target audience, the lifestyle, the values. After conducting this marketing survey shall name must have values to take into account while developing the brand.

CUSTOMERS BEHAVIOUR RESEARCH

Shall provide the clear answers what are the expectations of the potential clients' target audience, the lifestyle, the values, the decision making on the certain product/ service. After conducting the marketing survey, shall name must have values, to be embodied into the new offer.

HOMEPAGE CONTENT AND FUNCTIONALITY SURVEYS

Shall provide a practical recommendations what needs to be improved on the homepage, so it would be liked by the potential client and he could quickly and easily orientate and be able to find the necessary information, to make a transaction. Currently for many companies the homepages have become the most significant channel not only for communication with the clients but also for sales of products and services.

SERVICE EXPERIENCE AUDIT (SEA)

Service experience audit is a type of marketing surveys which enables to reveal in a very detailed and practical manner the extent and the capacity of successful fulfillment the client's expectations and needs in each stage of the service. When the client chooses a new service or service provider, he already has an idea how everything should happen. However, it is rather seldom that the idea of the service provider coincides with the client's idea of the service quality, speed and the assistance. As a result of the marketing survey the detailed, practical recommendations shall be obtained how to improve the service in a manner that the service recipient would feel significant, taken care of and satisfied.

DEVELOPMENT OF PRODUCTS, SERVICES

Shall compose the product/service roadmap. Shall mark therein which of the new product traits are being perceived as unique, excellent, the ones raising an interest about the new product, which deficiencies and the weaknesses were discovered in the product/service offer, what are the customers' expectations.

SURVEYS ON CLIENTS SATISFACION, ATTRACTION

Shall study the needs, expectations of unsatisfied clients. Shall compose the service roadmap, by analyzing the service reception experience from ``being in a client's shoes`` viewpoint. Shall provide precise, practical recommendations what exactly, in a which way and which phase should be improved.

SATISFACTION AND LOYALTY SURVEYS

These marketing surveys we perform following Net Promoter Score (NPS) methodology. Shall provide answers how exactly your customer/employee is feeling, what strengthens and facilitates the positive emotional attachment, what disrupts for the cooperation, for being interested, by slowing down the involvement and motivation.

COMMUNICATION EFFECTIVENESS SUVREY IN THE COMPPANY

Shall research and provide answers whether the internal communication contributes to the company workers to get involved in achievement the common objective, forms the desired corporate culture and facilitates the employees' loyalty.

ADVERTISEMENT TESTS (TESTING THE NEWS CONTENT, THE IMPROVEMENT, ADVERTISEMENTS CAMPAIGNS EFECTIVENSS MEASUREMENTS)

By performing advertisement test, shall provide answers to the questions: whether the advertisement message is clear to the potential target audience, what are the advertisement visibility indicators, what emotions are generated by the advertisement, whether the advertisement effectiveness is sufficient, corresponds to the planned.

Our belief

Market research and marketing surveys provide the answers on clients needs

The focus on the clients' needs generates satisfied and loyal clients. The best solutions for the clients mean the direct benefits for the company development. How to find the right solutions for the business development? The best path - performing marketing surveys.

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Satisfied clients

Marketing surveys contribute to take the right decisions, for instance:

  • how in the more successful manner to tell the customer about your product;
  • how to set an appropriate pricing level;
  • how to become noticed among the competitors;
  • how to offer excellent service quality, to facilitate the clients’ satisfaction and to create long- term relationships with your client.

To obtain the answers to the questions, the capacity to select the most appropriate survey method and survey instruments is a must. By understanding what exactly is the survey purpose, what kind of information the survey should “deliver”, the research solutions are being designed, by befalling the surveys’ methods. The qualitative or quantitive surveys’ methods can be selected or – the mix of both methods.

More frequently used qualitative surveys methods:

  • the focus groups’ discussions (express-focus groups, opinion leaders’ focus groups);
  • the in-depth individual interviews;
  • interviews with experts (the individual interviews with industry specialists;
  • companies managers, companies owners);
  • telephone-interviews;
  • ethnographical interviews, observations (interviews at customers residence, actual residing environment, obtaining the conclusions on the relationships with family, friends, acquaintances)
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Satisfied clients
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Satisfied clients

More frequently used quantitative surveys methods:

  • an internet questionnaires, in person questionnaires, telephone-interviews;
  • on-line surveys;
  • products and services tests;
  • tests and analysis of web products, platforms;
  • research on social media audience;
  • secondary data analysis.
Team

Our strength

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Ilze Rozenberga
Manager of Marketing surveys agency
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Jeļena Vorobjova
Manager's Assistant of Marketing surveys agency
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Ieva Saukuma
Researcher, Chief Data Analyst
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Anna Šveisberga
Assistant of Researcher (Chief Data Analyst)
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Berg Research
Marketing surveys agency

Ask to us

Don't hesitate - start the research.